Who We Are
17th Elevator Trading L.L.C.
General Inquiries: kenmcintosh@pinnieapp.com Phone: [516-673-5498]
https://apps.apple.com/us/app/pinnie/id6749027225
Pinnie Features
Pinnie is a next-generation social discovery platform built around live location, dynamic content, business discovery, in-app websites, real-time offers, and interactive Tiles. Instead of forcing users to jump between separate apps for social media, local search, websites, deals, sports, weather, games, scheduling, and business information, Pinnie brings these experiences together inside one connected platform.
Dynamic Tiles Dashboard
Pinnie’s Tiles screen is one of the platform’s most important features. It transforms the home experience from a basic scrolling feed into a live dashboard of useful, real-time information.
Instead of opening separate apps for sports scores, weather, video game updates, videos, business information, local discovery, traffic, deals, or other content, users can access multiple live categories from one visual screen. The Tiles dashboard is designed to feel fast, interactive, and always changing.
Each tile can display a different category of content. Users can move through categories by swiping horizontally and go deeper inside a category by swiping vertically. For example, a user could be on a sports tile and swipe up or down to move between different live scores, games, or sports updates. Then they could swipe left or right to switch the tile category to weather, stocks, videos, games, or another live content source. Once inside weather, the user could swipe up or down again to view different days, temperatures, or forecast information.
This creates a new type of dashboard experience where the screen is not static. It is alive, layered, and navigable. The user does not need to open five different apps or search through multiple menus. Pinnie turns real-time information into a swipe-based system that users can move through naturally.
The Tiles dashboard also gives Pinnie a powerful advertising and content advantage. Since the Tiles screen is high-visibility and built around real-time intent, brands and businesses can eventually sponsor categories, rent dashboard space, appear between vertical swipes, or use tile-based placements that are more useful than traditional banner ads.
Expanded API Content for Tiles
Pinnie’s Tiles screen now supports expanded API-powered content, allowing richer and more dynamic information displays. These API connections make the Tiles screen more than a simple design feature. They allow the dashboard to pull in real-time information from outside data sources and present it inside Pinnie’s visual interface.
This means users can get live, changing content directly inside the app without needing to leave Pinnie or open separate platforms.
Sports Scores Tiles
Pinnie includes sports score pages directly inside the Tiles dashboard. Users can stay updated with games, scores, and sports action from the same screen where they access other live content.
The benefit is convenience. Sports fans usually jump between sports apps, search results, notifications, and social feeds just to keep up with what is happening. Pinnie brings that information into a tile-based system where users can quickly swipe through sports updates while still staying inside the larger social and discovery experience.
IGDB Video Game Tile
Pinnie now includes IGDB, the Internet Game Database, as part of the Tiles experience. This brings video game information, game details, and gaming context into the app.
The IGDB tile allows Pinnie to expand beyond only local discovery or social posting and move into entertainment discovery. Users can explore game-related information directly through the Tiles screen, making video games another live content category inside the dashboard.
Weather Tile Refresh
The weather tile has been updated with new animations, improved visuals, and a redesigned weather icon. Instead of weather being displayed as plain text or a basic widget, Pinnie presents it as a more stylish, fluid, and interactive part of the dashboard.
Users can quickly check the weather while staying inside the Pinnie experience, making weather another useful daily category inside the Tiles system.
In-App Micro-Websites / Pages
Pinnie includes a powerful Pages feature that allows users and businesses to create micro-websites directly inside the app. This is one of Pinnie’s biggest business infrastructure features because it removes the need for every business, creator, or service provider to depend on an outside website builder, a separate scheduling platform, and a “link in bio” tool.
With Pinnie Pages, the website lives inside the same platform where users are already discovering businesses, posts, deals, and local activity. A business can be found in Pinnie, and from that discovery point, the user can go directly into the business’s in-app website experience.
This changes the traditional web flow. On most social platforms, a business posts content and then tells users to leave the app by clicking a link in bio. Pinnie removes that extra step. The post, profile, business listing, scheduler, photos, offers, and website can all live inside the same ecosystem.
Multi-Page Micro-Websites
Pinnie Pages now allow users to create multi-page micro-websites directly inside the app. This gives businesses and creators the ability to build a deeper, more organized digital presence.
A business can have separate pages for services, pricing, photos, booking, business details, offers, announcements, products, menus, events, contact information, and more. Instead of being limited to one simple profile page, businesses can build a layered website experience that feels more complete and professional.
This is especially valuable for small businesses because many of them either do not have a website, have an outdated website, or rely only on social media pages that do not provide enough structure. Pinnie gives them a way to create a website where discovery, traffic, social engagement, and customer action are already connected.
Built-In Scheduler for Pages
Pinnie Pages include built-in scheduler tools, allowing businesses and users to accept appointments or bookings directly through their in-app website.
This is important because many small businesses need scheduling but do not want to pay for separate software or send customers through multiple disconnected links. With Pinnie, a customer can discover a business, view its page, check its information, and schedule an appointment inside the same app experience.
This can be useful for salons, barbers, trainers, consultants, repair services, tutors, instructors, local professionals, and appointment-based businesses.
Picture Anchors and Tags
Pinnie makes photos inside Pages more interactive through picture anchors and tags. Users can tag areas of a picture so that the image becomes more than a static photo.
A picture anchor can link to an external website, display a quick description, provide product information, explain a service, highlight a person, show a location detail, or guide users to another piece of content. This allows businesses and creators to turn images into interactive website elements.
For example, a restaurant could tag items in a food photo, a clothing brand could tag products in an outfit image, a salon could tag a hairstyle with a service description, or a business could use photo anchors to explain different parts of a service.
Business Profiles Connected to Websites
Pinnie connects business discovery directly to business websites. When a user searches for a business inside the app, they can find the business profile and move directly into that business’s multi-page website.
This creates a cleaner discovery-to-action flow. Users do not have to leave Pinnie, search Google, visit a separate website, look for a booking link, or jump across platforms. Pinnie keeps the business profile, website, scheduler, photos, deals, and customer interaction connected.
Dynamic Business Discovery
Pinnie includes a dynamic business search system that helps users find nearby businesses in real time. A user can search for a category such as restaurants, coffee shops, salons, gyms, stores, or services, and the app can organize results with the closest options at the top.
As the user moves, the list can update and re-sort based on location. This makes local discovery more useful because the app responds to where the user actually is.
Instead of searching through outdated listings or disconnected map results, users can discover businesses through a live, location-aware system that connects directly to profiles, websites, offers, and scheduling.
Live Deals and Hyper-Local Offers
Pinnie includes a deals page for real-time savings and location-based promotions. Businesses can pin limited-time offers directly to their location, allowing nearby users to discover time-sensitive deals.
A coffee shop could pin a morning discount. A boutique could launch a flash sale. A restaurant could promote happy hour. A local service provider could create a limited-time offer for nearby users.
The Deals Page turns local promotions into live discovery moments. It gives users a reason to check what is happening near them and gives businesses a way to reach people who are already close enough to act.
Live Location-Based Social Feed
Pinnie turns your real-world journey into a live social feed. As users move through different places, they can discover posts, events, businesses, deals, and local activity connected to the world around them.
Instead of only seeing content from people they follow, users can experience content based on where they are, where they have been, or where they want to explore.
The World Is Your Newsfeed
Pinnie’s feed is built around places. Users can collect and discover posts from locations they visit or pass by. At home, they can see trending content and friend updates. While traveling, the feed can shift based on their interests, surroundings, and location.
Users can also turn off algorithmic filtering for a more open discovery experience. This gives users more control over what they see and allows them to explore the world through location-based content.
Hotspot Feeds
Hotspot Feeds give users a front-row view of unfolding events. These are real-time channels connected to high-traffic locations such as concerts, celebrations, nightlife areas, breaking news scenes, tourist spots, campuses, and major public gatherings.
Users can see what people are posting from that location as events happen, giving them a live, on-the-ground view of what is happening.
Local-to-Global Trending
Pinnie changes how content trends. A post can begin locally, gaining attention from people who are physically near the location. As more users engage with it, the post can expand beyond the neighborhood, city, event, or region and potentially reach a much larger audience.
This allows trends to grow from real-world activity instead of only being pushed by an algorithm.
PinPals
PinPals™ allow users to build a trusted circle of people who can help share posts across multiple locations. A user can share a post through their PinPals, and that post can appear in the locations where each PinPal is located.
With enough PinPals, a single post can spread across different cities, states, or countries and create a wider trend from multiple real-world points.
Pin ID Secure Messaging
Pinnie includes Pin ID™, a more intentional way to start private conversations. Instead of receiving random direct messages, users must approve a Pin ID™ request before private messaging begins.
This creates a consent-based messaging system where users control who can contact them.
Anonymous Posting and Replies
Pinnie allows users to speak and share freely with an anonymity toggle. Users can make a post or reply anonymously when they want to share personal thoughts, sensitive opinions, or location-based updates without attaching it directly to their public profile.
For safety, anonymous activity remains securely linked to the user’s account for accountability.
Dual Rating System
Pinnie separates support for the person from feedback on the content. Users can give a Heart to support the creator while also giving a Star Rating to review the post itself.
For example, a user may support a friend with a Heart but give a low star rating if they disagree with the topic or quality of the post. This creates more honest and nuanced engagement than a simple like button.
Profile Card Pinning
Users can pin their profile card to a location, creating a virtual business card or social marker. This can be used to show that they were at a place, connect with people in that area, or make themselves discoverable in a specific location.
Sync and Explore Through a Friend’s Eyes
Pinnie allows users to sync with another user and explore what that person is seeing from their local feed. From a friend’s profile, users can view top-rated, trending, or local posts from that friend’s city, country, or location area in real time.
This makes it possible to experience another place through someone else’s perspective.
Redesigned Comment Section
Pinnie includes a completely redesigned comment section with cleaner organization and distinct comment boxes. This makes conversations easier to follow and improves the visual structure of post discussions.
Enhanced Post-Viewing Experience for Creators
When users view their own posts, the experience is more streamlined and focused. Creator-facing post views are designed to make captions, engagement, and ratings easier to understand.
Dedicated Caption View
Pinnie includes a dedicated caption view that gives post captions their own focused screen. This helps captions stand out instead of being buried inside the post layout.
Engagement and Ratings Screen
Pinnie includes a separate engagement and ratings screen where creators can view detailed post activity. Users can see likes, ratings, and engagement information in one centralized location, helping them better understand audience response.
Custom Newsfeed Icon Shape
Pinnie features a custom-shaped newsfeed profile icon designed to stand out visually from traditional social media platforms. The profile picture shape on the timeline gives Pinnie a more unique visual identity.
Updated Parental Settings and Safety Controls
Pinnie includes updated parental settings and safety controls designed to improve user protection, content control, and platform safety.
Video Playback Improvements
Pinnie includes fixes for video volume playback issues, improving the way users watch and listen to video posts inside the app.
Audio Post Improvements
Pinnie includes fixes for audio post playback issues, improving reliability for audio-based content.
General Performance and UI Refinements
Pinnie includes general performance improvements and user interface refinements throughout the app, making the experience smoother, cleaner, and more polished.
Experience the World Through Pinnie
Pinnie is a new way to experience and share the world. Users can document their life, discover hidden gems, follow real-world activity, explore local businesses, find deals, build in-app websites, schedule services, and connect through places.
Download Pinnie, drop your first pin, and start experiencing the world through a live social discovery platform.
Monetizing
Pinnie Profit Models
Pinnie is built with multiple revenue streams that connect directly to how users discover content, businesses, websites, deals, and real-time information inside the app. Instead of relying on one basic advertising model, Pinnie creates several monetization layers across Tiles, business discovery, in-app websites, high-intent advertising, local offers, and future commerce.
1. Tiles Dashboard Advertising
Pinnie’s Tiles dashboard creates one of the platform’s strongest revenue opportunities because it gives advertisers high-visibility placement inside a screen users return to for real-time information.
The Tiles screen is not a normal banner area or passive ad feed. It is an interactive dashboard where users swipe through live categories such as sports, weather, video games, videos, business discovery, deals, and other API-powered content. Because users are actively checking useful information, advertising inside this environment can be more intentional and higher-value than traditional social media ads.
Brands can pay for placement inside specific Tiles, sponsored categories, featured content cards, or tile-based advertising moments. For example, a sports brand could advertise inside the sports scores tile, a gaming company could advertise inside the IGDB video game tile, a restaurant could appear inside a local deals tile, or a weather-related business could sponsor weather content.
This turns the Tiles dashboard into premium digital real estate inside the app.
2. Dashboard Quadrant Rentals
Pinnie can monetize the Tiles screen by renting individual dashboard quadrants to businesses, brands, events, or advertisers.
A quadrant rental gives a sponsor a highly visible placement inside one of the most important screens in the app. Instead of buying a small banner ad that users may ignore, a business can rent a full tile space for a campaign, promotion, product launch, event, or limited-time offer.
This could be sold by time period, location, category, or audience type. For example, a brand could rent a dashboard quadrant for one day, one week, a major event, a local area, or a national campaign.
This model creates premium ad inventory that feels more like owning a piece of the interface rather than simply running an ad.
3. Sponsored Tile Categories
Pinnie can generate revenue through sponsored Tile categories. A company can sponsor a category that naturally connects to its audience.
Examples include:
Sports brands sponsoring sports score tiles.
Gaming companies sponsoring video game tiles.
Travel companies sponsoring local discovery tiles.
Food delivery companies sponsoring restaurant discovery tiles.
Weather-related brands sponsoring weather tiles.
Entertainment companies sponsoring video or event tiles.
This allows advertisers to place their brand next to content that users already care about. The result is more relevant advertising and stronger user intent.
4. Ads Between Tile Swipes
Pinnie can place advertisements between vertical or horizontal Tile swipes. Since users swipe through categories and deeper content inside the dashboard, Pinnie can create natural ad moments between content transitions.
These ads can be designed to feel less disruptive than traditional pop-ups because they appear as part of the movement inside the dashboard. For example, when a user swipes through sports scores, a sports-related offer could appear between games. When a user swipes through weather days, a local seasonal promotion could appear. When a user swipes through restaurants or deals, a nearby offer could appear.
This creates a high-engagement ad format that is connected to user behavior.
5. High-Intent Pop-Up Advertising
Pinnie can offer high-intent pop-up advertising for businesses that want to reach users when they are most likely to take action.
Unlike general social media ads that are shown to broad audiences, Pinnie’s high-intent advertising can be connected to user behavior, location, business searches, deal discovery, website visits, and category interest. If a user is searching for restaurants, viewing a business page, checking a local deal, or exploring a specific area, advertisers can reach that user with a more relevant offer.
Example pricing structure:
Tier 1: $130 for 300 pop-up impressions.
Tier 2: $230 for 600 pop-up impressions.
These pop-ups can be especially valuable for local businesses because they reach users who are already nearby, already searching, or already showing interest in a related category.
6. Location-Based Advertising
Pinnie can generate revenue from location-based advertising that connects businesses with users in the right place at the right time.
A local business can promote an offer to users who are nearby, passing through a specific area, visiting a shopping center, attending an event, or exploring a category related to that business.
For example, a coffee shop could promote a morning deal to users nearby. A restaurant could promote lunch specials to people within a certain distance. A store could promote a sale to people near its location. An event venue could promote tickets or specials to users in the area.
This creates a strong local advertising model because the ad is connected to real-world proximity and immediate intent.
7. Deals Page Promotions
Pinnie’s Deals Page can become a major revenue stream by allowing businesses to pay to promote limited-time offers, flash sales, coupons, discounts, and location-based promotions.
Businesses can pay for:
Featured deal placement.
Priority ranking in the Deals Page.
Time-sensitive deal boosts.
Location-based deal alerts.
Category-based deal promotion.
Sponsored deal campaigns.
The Deals Page gives businesses a direct reason to advertise because it connects advertising to measurable customer action. Instead of simply building brand awareness, businesses can promote an offer designed to bring people into their store, website, appointment calendar, or service.
8. Website Advertising Revenue Share
Pinnie can place ads inside in-app business websites and share revenue with page owners.
This creates a powerful incentive for businesses and creators to build their websites inside Pinnie. Instead of only paying for a website, they can potentially earn from their page traffic.
A possible structure is a 50/50 revenue split between Pinnie and the website owner. Pinnie earns revenue from ad placements, while the page owner benefits from traffic generated inside the app.
This turns websites into monetizable digital assets inside Pinnie’s ecosystem.
9. Hotspot Feed Sponsorships
Pinnie’s Hotspot Feeds can become sponsorable spaces during major events or high-traffic moments.
Brands can sponsor feeds connected to:
Concerts.
Festivals.
Sports events.
Tourist destinations.
Nightlife districts.
College campuses.
Breaking news areas.
Community events.
This allows brands to advertise around real-world attention. If many users are viewing or posting from a hotspot, Pinnie can sell sponsorships around that concentrated activity.
10. Event-Based Advertising
Pinnie can monetize events by allowing businesses and brands to advertise around specific locations and time windows.
For example:
A restaurant near a stadium can advertise before and after a game.
A clothing brand can advertise during a festival.
A rideshare company can advertise around a nightlife area.
A local business can promote offers during a community event.
This model is valuable because the advertising is tied to where people are and what they are doing in the moment.
11. Premium Pin ID™ and Private Network Features
Pinnie’s Pin ID™ system can support premium identity, networking, and private access features.
Possible paid features include:
Custom Pin IDs.
Premium private groups.
Business networking tools.
Invite-only communities.
Private feed access.
Verified identity options.
Premium messaging controls.
This creates revenue from users who want more privacy, more control, or a more exclusive networking experience.
12. Local Marketplace and Commerce Fees
As Pinnie websites become more advanced, the platform can support product sales, service bookings, and local commerce.
Pinnie can earn revenue through:
Transaction fees.
Service booking fees.
Product listing fees.
Marketplace commissions.
Paid product promotions.
Featured seller placement.
This allows Pinnie to move beyond advertising and into commerce infrastructure.
13. Data-Free Privacy-Friendly Ad Model
Pinnie can position its advertising model around intent and location context without selling user data.
Instead of selling personal data to outside companies, Pinnie can monetize through in-app behavior signals, category interest, location-based moments, business searches, website visits, and active discovery intent.
This gives advertisers a valuable way to reach users while allowing Pinnie to build a more privacy-conscious ad model.
14. Brand Takeovers
Pinnie can sell short-term brand takeovers for high-impact campaigns.
A brand takeover could include:
A sponsored dashboard tile.
A featured deal.
A promoted business page.
A Hotspot Feed sponsorship.
A splash placement.
A local campaign placement.
A category sponsorship.
This is ideal for product launches, local events, entertainment releases, sports promotions, restaurant openings, and major campaigns.
15. National Brand Advertising Packages
For larger companies, Pinnie can offer national or regional advertising packages across Tiles, Hotspot Feeds, Deals, business discovery, and sponsored categories.
National brands can use Pinnie to reach users through real-time behavior and location-based context rather than only broad social targeting.
This could include campaigns for food brands, entertainment companies, sports brands, gaming companies, retailers, travel companies, and consumer products.
16. API-Powered Category Sponsorships
Because Pinnie’s Tiles can be powered by APIs, the platform can create sponsor opportunities around API categories.
Examples include:
Sports API sponsorship.
Weather API sponsorship.
Gaming API sponsorship.
News API sponsorship.
Traffic API sponsorship.
Video API sponsorship.
Stock or finance API sponsorship.
Each category can become its own monetizable content channel.
17. Overall Profit Strategy
Pinnie’s profit model is built around one core advantage: users are not just scrolling passively. They are discovering places, checking live information, searching for businesses, viewing websites, exploring deals, scheduling services, and interacting with real-world locations.
That creates multiple high-intent revenue opportunities across advertising, business tools, websites, scheduling, deals, commerce, analytics, and premium placements.
Pinnie is not limited to being a social app with ads. It can become a full discovery, business, website, CRM, advertising, and commerce ecosystem.
© 2026, 17th Elevator Trading L.L.C. All Rights Reserved.